Promoting

How to spell promoting

9 letters · 3 syllables

How to pronounce promoting

Say the part in capitals loudest.

What does promoting mean?

1. verbActively supporting, encouraging, or furthering the growth or success of something.
2. verbAdvertising or publicising a product, service, or event to increase its sales or popularity.

Promoting in a sentence

• The charity is promoting healthier eating in local schools.

• The band is promoting their new album with a national tour.

• The council spent the year promoting recycling across the borough.

• She works in marketing, promoting luxury hotels to overseas travellers.

Where does promoting come from?

Language of origin: Latin

This is the present participle of the verb 'promote', which comes from the Latin promovere, meaning 'to move forward' or 'to push onward'. That verb was built from pro, meaning 'forward', and movere, meaning 'to move', the same root that gives us 'motion', 'motor', and 'remove'. English took the word in during the late 1300s, often through legal and ecclesiastical writing, where to promote someone literally meant to advance them to a higher office or rank. From that original idea of moving a person upward came the broader modern senses of furthering a cause and actively advertising a product or event. The spelling stays regular: keep the single 't', drop the silent 'e' of 'promote', and add '-ing', so the only real trap is resisting the urge to double the 't'.

How the word is built

• pro- (forward)
• mot (from movere: to move)
• -ing (present participle suffix)